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DISTRACTED DRIVING in the CMV INDUSTRY, New Challenges, New Tools

Imagen principal Guardian Vol33 Issue2 Digital

Originally published in the 2026 Second Quarter Guardian, Pages 31- 37

Estimated read time: 10 minutes.

In 2018, in Minneapolis, Minnesota, a 28-year-old semitruck driver was using his cellphone to research houses for sale – while driving. He looked at his phone for eight seconds while going 63 miles per hour, traveling a distance of about 740 feet, as far as the Golden Gate Bridge is tall. While distracted by his research, he slammed into a passenger vehicle and killed the occupant, who was a husband, father and local professor. The driver was sentenced to one year in jail, 10 years of probation and a suspended commercial driver’s license (CDL).

Distracted driving isn’t always this extreme. And part of what makes it so dangerous is that it is so commonplace. Commercial motor vehicle (CMV) and passenger vehicle drivers alike are often distracted by things like changing music, helping little passengers in the back seat, unwrapping a fast-food burger, rubbernecking at a crash or sending a “quick text.” And often, nothing bad happens. Maybe you get too close to the person in front of you and have to apply your brakes a little more forcefully than normal. Maybe you get a spike of adrenaline, put down your phone and vow to pay more attention next time. But just because it happens frequently and to nearly everyone who has driven a vehicle doesn’t mean that distracted driving is something society must accept instead of solve.

What Is Distracted Driving?

While there are various definitions of distracted driving from different safety-focused agencies, it is commonly defined as a driver’s attention being diverted from driving

by a secondary task that requires focusing on an object, event or person not related to the driving task. The U.S. National Highway Traffic Safety Administration (NHTSA) and Transport Canada provide examples of distracting activities, such as talking or texting on your phone; eating or drinking; talking to people in your vehicle; or fiddling with the stereo, entertainment or navigation system.

Let’s take a look at recent studies on distracted driving across all vehicle types and CMVs specifically.

Distracted driving can be deadly, and it’s clear that this problem runs deep in our society. There is some good news, though. Between government agencies, nonprofit organizations like CVSA, researchers and the motor carrier industry, many parties are committed to getting to the bottom of the problem of distracted CMV driving and promoting safety, preventing crashes and saving lives. Agencies are embracing creative enforcement campaigns and partnerships to curb device use behind the wheel, while carriers are turning to telematics and in-cab monitoring to address the problem from within and as part of ongoing training.

Types and Sources of Distractions

Distractions are everywhere, and they can come from inside or outside the cab. Distractions outside the cab can include looking at a passing building, billboard or person. A three-year data-collection effort by FMCSA and NHTSA found that an estimated 11,000 U.S. large-truck crashes involved distractions external to the truck cab.

Distractions inside the cab can include dialing cellphones, texting, using dispatching devices, eating, reaching for items in the cab, reading or adjusting the radio. When you get down to it, anything that takes the driver away from the driving task is a distraction.

TYPES OF DISTRACTION:

Visual Distraction – Not looking at the road or other vehicles while driving

Cognitive Distraction – Mental attention not focused on driving

Manual Distraction – Removing hands from the steering wheel to reach for a

cellphone, food/drink, etc.

Delayed Reaction – Not being able to stop in time to avoid a collision due to distractions

A 2006 study found that driver inattention was the leading factor in crashes and near-crashes.  The study found that nearly 80% of crashes involved some form of driver inattention in the three seconds before the crash or near-crash.

Texting while driving is one of the most dangerous forms of distracted driving because it combines visual, manual and cognitive distractions all at once. A 2006 University of Utah study shows that the impairments associated with using a cellphone while driving can be as profound as those associated with driving while impaired.

Enforcement Tactics and Outreach

CVSA addresses unsafe CMV driver behaviors through its Operation Safe Driver program by educating all drivers on how to share the road safely. This program focuses specifically on drivers because drivers’ actions – whether it’s something a driver does, like speeding, or something they don’t do, such as not paying attention to the driving task – are responsible for most crashes. In fact, drivers’ actions account for a staggering 94% of all traffic crashes. However, research from the University of Missouri-Columbia has shown that interactions with law enforcement do alter drivers’ actions.

The focus of CVSA’s 2025 Operation Safe Driver Week was reckless/careless/inattentive driving. Any person who drives a vehicle in willful or wanton disregard for the safety of persons or property is driving recklessly. Careless/ dangerous driving is defined as operating a vehicle without due care and attention or reasonable consideration for other motorists or people on the road. From July 13-19, 2025, officers/inspectors in the U.S. and Canada gave 12 citations and 47 warnings to CMV drivers for reckless/careless/inattentive driving. And CMV drivers received 107 warnings and 79 tickets/ citations for texting/using a handheld device while operating a CMV. View the full results of the campaign: https://cvsa.org/news/2025-osd-week-results/.

In addition to traffic stops, another important aspect of the Operation Safe Driver Week initiative is raising public awareness of the dangers of unsafe driving behaviors. In the months leading up to Operation Safe Driver Week, CVSA mailed nearly 70,000 postcards to inspectors and motor carriers for distribution and worked with the Paramount/CBS network to distribute public service announcements focused on safe driving, delivering more than 15 million campaign impressions.

Notable enforcement outreach included:

In addition to targeted enforcement and outreach initiatives, local/state/provincial/ territorial agencies make distracted driving education a priority throughout the year. Officers and inspectors conduct outreach focused on distracted driving and cellphone use during individual inspections and educational/community events with motor carriers, high schools, driving schools and other organizations. Their efforts ensure distracted driving awareness and prevention are priorities discussed and addressed year-round.

Emerging Technologies

Motor carriers are embracing emerging technology to gather data, recognize patterns, provide driver alerts and interrupt distraction before crashes occur. This includes AI-powered, driver-facing cameras that detect phone use or fatigue. These systems, combined with telematics and advanced driver-assistance systems, provide real-time alerts and data for driver coaching.

Carrier-Led Prevention

Technology alone cannot ensure safe, distraction-free driving. Technology is best combined with a culture of safety – going beyond compliance – to tackle distracted driving from many angles.

Motor carriers are combining AI and telematics technology with clear policies, training, behavior-based safety programs and safe-driving incentives to create a safety culture and tackle distracted driving.

In addition to improving safety, a comprehensive anti-distraction program benefits a motor carrier’s bottom line, too. For regulated motor carriers, the consequences of distracted driving are severe. Crashes and violations can lead to:

 

 

 

 

 

 

 

 

 

 

 

 

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